Value Proposition in Different Types of Buildings- Characteristics and Means
Purpose: The purpose of the research is to gain knowledge regarding what creates value in different types of buildings and how these identified value-creating elements can be linked to the development (design) and planning in order to increase the value creation of the project. Design/method/approach: The paper is a result of three separate studies on value creation in hospitals, university campuses, and office buildings by using mix qualitative methods involving the study of cases through literature studies, document studies, questionnaires and semi-structured interviews. Findings: Results indicate the differences in value propositions of different types of building and how it is directly related to the owner’s and user’s value proposition. The results also indicate that value creation in the operation stage is basically built upon life-cycle thinking and characteristics such as satisfying a function, creating a positive emotion, achievement of the owner’s intentions and moving it forward by innovation. Originality/value: The research relates findings from the literature and three extensive studies to explore the similarities and differences in what creates value in different types of building to provide a new understanding of what contributes to creating value in projects. This new understanding can contribute to better decision-making processes in the planning and design phase of the projects.