This study intends to determine, test, and analyze the description and impact of a planning consulting service’s price quote technique on a government project. Using descriptive and explanatory survey methodologies, the research is descriptive and verifiable, namely collecting, presenting, analyzing, and testing hypotheses to provide results and recommendations using the AMOS 18 software. A project planning consultancy firm conducted the investigation in West Java Province. With a research sample of 138 respondents out of a total population of 1,011, as represented by the Director and Marketing Manager. A 5-point ordinal scale questionnaire yielded the research data, which was then translated into interval data. The results of the data analysis indicate that, based on the responses of respondents, internal variables meet the criteria for the high category, external variables meet the requirements for the high category, and the price quotation strategy variable meets the criteria for the medium category. The results also indicate that the internal variable (X1) significantly impacts the pricing strategy for the Government project planning consulting services (Y). In contrast, the external variable (X1) has a significant impact on the bidding strategy for the Government project planning consulting services (Y). This study identifies a new model of consultant price quote strategy to win the project tender, namely empirical practice and owner relations personnel as a price quote strategy for a government planning consultant service. The present study’s conclusions are beneficial for policymakers