Modular Construction

Authors

  • Gert Noordzy The Chinese University of Hong Kong Macao
  • Richard Whitfield East-West Institute for Advanced Studies. Australia
  • Gérard Saliot Singapore
  • Eric Ricaurte Singapore

DOI:

https://doi.org/10.19255/JMPM02715

Keywords:

Project Management, New Hotel Development, Project Life Cycle, Hotel Openings, Hotel Management, Hospitality Management, Asset Management, Modular Construction, Sustainability

Abstract

The construction industry, especially for new hotels, faces steadily increasing pressure to improve productivity and reduce environmental impacts. This paper explores these pressures and examines whether modular and prefabricated construction approaches and technologies can help achieve the desired goals. Modular construction is explained and its potential benefits and risks regarding new hotel construction are considered through references to relevant literature and anecdotal evidence. We conclude that modular construction has considerable promise, but it necessitates substantial rethinking and changes to the practices traditionally adopted in new hotel development. Moreover, in the authors view, while modular construction can be an important contributor but is not a complete solution to more quickly and efficiently building better hotels that are more sustainable. It must be complemented by other changes to traditional hotel development methods.

In Noordzy and Whitfield’s previously published conception of the new hotel development life cycle, adopting modular construction methods mostly impacts the Delivery Stage, while leaving the Conception and Operations Stages largely untouched. Compared to the Delivery Stage for a traditionally built new hotel, adopting modular construction specifically necessitates considerably expanding "up-front" design efforts and substantially changing the contractual and working relationships between the developer, architect, interior designer, construction contractor, sub-contractors and specialist consultants. At the same time, it greatly reduces the hotel pre-opening team's traditional involvement (and workload) in the fit-out and final acceptance testing of the finished property.

Author Biographies

  • Gert Noordzy, The Chinese University of Hong Kong Macao

    Gert Noordzy is an international hotelier, acknowledged hotel opening process maven and Organizational Project Management expert for the hospitality industry. He graduated from Hanze College Hotel Management School in Zwolle, the Netherlands, and holds an MBA from the University of Saint Joseph in Macau, China, with majors in strategic management and marketing, as well as financial and business analysis.

    He has over 25 years of professional experience in Greater China and South East Asia and has been involved in opening over 30 new hotels and 3 integrated resorts. For 15 years, he worked for 3 of the 10 largest global hotel companies and has held corporate roles specializing in hotel openings and project management since 2006.

    Gert first started researching hotel opening processes in 2008 and is the author of Project Management of Hotel Opening Processes, which has been translated into 11 languages. He has been working on his follow-up book as part of his studies for a doctorate in business administration.

    His personal objective is to help the hotel industry transform itself and embrace project management as a strategic competence. He is a lecturer and an avid blogger on the subject for HOTELSMag.com. Gert is Managing Director of Northside Consulting, a boutique firm specializing in the tactical and strategic aspects of hotel opening processes.

  • Richard Whitfield, East-West Institute for Advanced Studies. Australia

    Richard Whitfield is president of the East-West Institute for Advanced Studies. He has been a professor at several universities in South East Asia and Macau. Richard’s undergraduate and doctoral degrees are in manufacturing from the University of Melbourne, Australia. One of the MBA classes he teaches is Process and Technology Management.

    Whitfield has 10 years IT consulting and computer software development; 14 years university teaching at post-graduate level; 8 years academic management and business management consulting; 8 years experience running substantial companies in China, Hong Kong and Macau.

  • Gérard Saliot, Singapore

    Gérard Saliot has more than 35 years of experience in international trade business and project development management in the tourism, hospitality and leisure industry.

    Gérard is the founder (1996) and CEO of Euro Asia Management Group, which offers project development services for tourism, hospitality and leisure estate projects.

    In 2014, Gérard established HMD (Hotel Modular Development) to design, engineer and fabrication of modular solution for the hospitality industry. He has been involved in the development of various modular and prefabricated resort projects in Asia Pacific, including the Meridian Adventure Dive Resort in Raja Ampat (West Papua, Indonesia), which opened in 2018.

    In 2017, Gerard signed a business development agreement with Venturer Pte Ltd, a Singapore based firm founded by Kevin Hill, specialised in Prefabricated Mass Engineering Timber (MET) construction, the term used for timber panels, colons or sections of partially completed buildings off-site which are erected on-site to form the volume of the structure – Cross Laminated Timber (CLT) and Glue Laminated Timber (Glulam).

    Gérard and Gert Noordzy a breakout session on modular construction at HICAP Hong Kong in 2017. He is based in Singapore.

  • Eric Ricaurte, Singapore

    Eric Ricaurte founded Greenview in 2008, an international consultancy catalyzing innovation and best practice in sustainability and ESG, providing services for strategy, programs, data management, benchmarking, and reporting. Greenview’s clients include most of the largest hotel companies as well as hotel owners and developers, event organizers, cruise lines, NGOs, DMOs, OTAs and industry organizations including the WTTC and UNWTO.

    With 20 years of hands-on experience, Eric is a frequent speaker, convener, and researcher on the topic of sustainability. His notable industry work includes launching the Cornell Hotel Sustainability Benchmarking Index, Green Lodging Trends Report, Destination Water Risk Index, Hotel Global Decarbonisation Report, and Hotel Owners for Tomorrow Coalition. Eric is a member of the UFI Committee on Sustainable Development and the International Standards Working Group of the Global Sustainable Tourism Council. Prior to founding Greenview, Eric specialized in the operations and development of nature-based lodges, theme parks and attractions in Costa Rica, Mexico, and Brazil.

    Eric earned a Bachelor of Science degree from the Cornell University School of Hotel Administration and a Master of Science degree in Tourism & Travel Management from New York University. He has held a research fellowship at the Cornell University Center for Hospitality Research and been an adjunct instructor at New York University.

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Published

2022-05-20

How to Cite

Modular Construction. (2022). The Journal of Modern Project Management, 9(2). https://doi.org/10.19255/JMPM02715

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