Including the voice of the client in the creative process: a case study of the integration of Quality Function Deployment (QFD) to the Value Proposition Design (VPD) in the service sector. The Journal of Modern Project Management, [S. l.], v. 5, n. 2, 2022. Disponível em: https://journalmodernpm.com/manuscript/index.php/jmpm/article/view/JMPM01402. Acesso em: 29 apr. 2026.