IMPACT OF INTERNET CELEBRITY ENDORSEMENTS AND SOCIAL MEDIA INFLUENCERS ON THE CREATION OF BRAND IMAGE AND SALES THROUGH SOCIAL MEDIA. The Journal of Modern Project Management, [S. l.], v. 10, n. 2, p. 396–407, 2023. Disponível em: https://journalmodernpm.com/manuscript/index.php/jmpm/article/view/569. Acesso em: 6 may. 2026.