HOW TO AVOID LOST BUSINESS OPPORTUNITIES BY DEVELOPING A BUSINESS MINDSET IN THE FRONT-END OF PROJECTS: THE SIGNIFICANCE OF COURAGE. The Journal of Modern Project Management, [S. l.], v. 11, n. 2, p. 154–175, 2023. Disponível em: https://journalmodernpm.com/manuscript/index.php/jmpm/article/view/669. Acesso em: 27 jun. 2026.