JING LIANG; MASS HAREEZA ALI; ANITA ROSLI. EFFECTIVENESS OF DIGITAL MARKETING CHANNELS AND PROJECT MANAGEMENT FOR IMPULSIVE BUYING BEHAVIOR IN THE CHINESE COSMETIC INDUSTRY. The Journal of Modern Project Management, [S. l.], v. 10, n. 1, p. 320–337, 2023. Disponível em: https://journalmodernpm.com/manuscript/index.php/jmpm/article/view/623. Acesso em: 22 jul. 2024.