YANQI LI; KANAKARN PHANNIPHONG; GUIYANG XU. EXAMINING THE EFFECT OF AGILE PROJECT MANAGEMENT ON ALIGNING THE CHARACTERISTICS TRAITS OF E-COMMERCE LIVE BROADCAST ANCHORS WITH CONSUMER LOYALTY. The Journal of Modern Project Management, [S. l.], v. 11, n. 2, p. 114–131, 2023. Disponível em: https://journalmodernpm.com/manuscript/index.php/jmpm/article/view/665. Acesso em: 22 jul. 2024.