“IMPACT OF INTERNET CELEBRITY ENDORSEMENTS AND SOCIAL MEDIA INFLUENCERS ON THE CREATION OF BRAND IMAGE AND SALES THROUGH SOCIAL MEDIA”, JMPM, vol. 10, no. 2, pp. 396–407, Apr. 2023, Accessed: May 06, 2026. [Online]. Available: https://journalmodernpm.com/manuscript/index.php/jmpm/article/view/569