IMPACT OF INTERNET CELEBRITY ENDORSEMENTS AND SOCIAL MEDIA INFLUENCERS ON THE CREATION OF BRAND IMAGE AND SALES THROUGH SOCIAL MEDIA. JMPM [Internet]. 2023 Apr. 8 [cited 2026 May 6];10(2):396-407. Available from: https://journalmodernpm.com/manuscript/index.php/jmpm/article/view/569