HOW TO AVOID LOST BUSINESS OPPORTUNITIES BY DEVELOPING A BUSINESS MINDSET IN THE FRONT-END OF PROJECTS: THE SIGNIFICANCE OF COURAGE. JMPM [Internet]. 2023 Oct. 23 [cited 2026 Jun. 27];11(2):154-75. Available from: https://journalmodernpm.com/manuscript/index.php/jmpm/article/view/669