Yanqi Li, Kanakarn Phanniphong, Guiyang Xu. EXAMINING THE EFFECT OF AGILE PROJECT MANAGEMENT ON ALIGNING THE CHARACTERISTICS TRAITS OF E-COMMERCE LIVE BROADCAST ANCHORS WITH CONSUMER LOYALTY. JMPM [Internet]. 2023 Oct. 23 [cited 2024 Jul. 22];11(2):114-31. Available from: https://journalmodernpm.com/manuscript/index.php/jmpm/article/view/665