Jing Liang, Mass Hareeza Ali, Anita Rosli. EFFECTIVENESS OF DIGITAL MARKETING CHANNELS AND PROJECT MANAGEMENT FOR IMPULSIVE BUYING BEHAVIOR IN THE CHINESE COSMETIC INDUSTRY. JMPM [Internet]. 2023 Jul. 31 [cited 2024 May 17];10(1):320-37. Available from: https://journalmodernpm.com/manuscript/index.php/jmpm/article/view/623