Are Project Management and Project Life Cycles Affected by Marketing and New Product Development?

Authors

  • Brian J. Galli School of Computer Science, Innovation, & Management Engineering Long Island University Brookville, New York, USA United States
  • Mohamad Amin Kaviani 1. School of Industrial Engineering, South-Tehran branch, Islamic Azad University, Tehran, Iran. 2. Young Researchers and Elite Club, Shiraz branch, Islamic Azad University, Shiraz, Iran. Iran, Islamic Republic Of

Keywords:

Project Managemen

Abstract

This study is intended to examine the relationship between marketing and new product development. It also assesses the negative effects and applications that the Marketing and NPD relationship have with regards to Project Management and Project Life Cycles. In order for companies to stay afloat in a technologically changing and increasingly competitive marketplace, they must readily update their products and services to meet customer needs and wants. It is crucial that these companies focus on product development methodologies that measure the success of a marketable project from creating the idea to launching the product in the market.

Author Biographies

  • Brian J. Galli, School of Computer Science, Innovation, & Management Engineering Long Island University Brookville, New York, USA United States

    Brian J. Galli holds a doctoral degree in Engineering Management from Old Dominion University, earned December 2013. He also holds a Bachelor’s of Science in Industrial Engineering, earned May 2007, from Binghamton University (SUNY Binghamton), as well as Masters of Science in Engineering Management, earned July 2009, from Missouri University of Science & Technology. He is a licensed professional engineer in New York State and holds a certification as a Lean Six Sigma Blackbelt. The author’s major field of study is continuous improvement in healthcare settings as well as deployment of continuous improvement and project management. He works as an Assistant Professor of Management Engineering at Long Island University – Post. He also owns Apex Strategies, Ltd, a company that that specializes in continuous improvement consulting and training initiatives. He has over 9 years of experience in applying industrial engineering and continuous improvement tools and concepts in a wide variety of arenas, including healthcare, manufacturing, transactional, and service environments. He has spent over 6 years working for Northwell Health (formerly known as North Shore LIJ Health System) in New York and 1 year in Health Plan in the EmblemHealth Service Company.

  • Mohamad Amin Kaviani, 1. School of Industrial Engineering, South-Tehran branch, Islamic Azad University, Tehran, Iran. 2. Young Researchers and Elite Club, Shiraz branch, Islamic Azad University, Shiraz, Iran. Iran, Islamic Republic Of

    Mohamad Amin Kaviani is a PhD student of Industrial Engineering at Islamic Azad University (IAU), South Tehran branch, Tehran, Iran. He is also a researcher fellow at Young Researchers and Elite Club, IAU, Shiraz, Iran. He obtained his Bachelor degree in Industrial Engineering from IAU, Shiraz, Iran. After that he achieved his Master degree in Industrial Engineering from the same university as a top student. His main research interests include Decision sciences, Supply chain management, Operations management and Operations research. His publications have been appeared in prestigious journals such as Applied Soft Computing, International Journal of Advanced Manufacturing Technology, Measurement, Management Decision, International Journal of Strategic Decision Sciences and Decision Science Letters. He is a member of Decision Science Institute (DSI) and Production and Operations Management Society (POMS). He is also the editorial board member of Management Decision, International Journal of Business Analytics, International Journal of Business and Systems Research, International Journal of Supply chain and Inventory Management. In addition, he is the regular reviewer of some prestigious international scholarly journals.

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Published

2022-05-20

Issue

Vol. 5 No. 1 (2017): The Journal of Modern Project Management

Section

Articles-JMPM

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Copyright (c) 2022 Brian J. Galli, Mohamad Amin Kaviani

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

Are Project Management and Project Life Cycles Affected by Marketing and New Product Development?. (2022). The Journal of Modern Project Management, 5(1). https://journalmodernpm.com/manuscript/index.php/jmpm/article/view/JMPM01303

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