This paper proposes a methodology to support the management of collaborative projects between the Canadian Space Agency (CSA) and industrial partners (particularly small-size or start-up enterprises), and exploring how the technology transfer should be boosted using new media tools. Particular emphasis was placed on crowdsourcing platforms and familiar tools used by enterprises. Results show that the process of developing collaborative projects was not sufficiently supported by current ICT tools. The data also revealed the important role played by social dynamics in the first stages of product conceptualization to harness open collaboration in further development of projects.