The need to stay in business has led companies to adopt a project-based management approach, and this practice has been considered as an important mobilizing tool for building and updating their strategic guidelines. In this context, project selection plays a crucial role as a critical factor for success. Project selection methods are present in day-to-day activities of organizations, whether formal or ad hoc, but the effectiveness of these methods has been the major concern of managers and researchers. To be effective, the project selection process should be linked to the strategic objectives of companies; however, although the relevance of the matter is widely understood, research on selection of strategic design projects is still incipient. This study aims to present a set of criteria that executives use for selecting strategic design projects and, thus, help companies strengthen their processes and deepen their knowledge on the subject