Embedded in technological, economic, and social transformations, project management has had to cope with a palpable extension of its perimeter. Until recently, project management was centralized within a single organization. It is now, however, opening towards a moving business ecosystem framed with more or less successful partnerships linking cooperative and competing companies. Consequently, project management needs to be renewed. Our research aims at explaining some of the mutations of project management by considering current practices in the automotive industry. The automotive industry is facing the most challenging technological and strategic changes ever experienced since Ford, which leads us to believe that understanding the nature of project management in this industry may be a great asset for other sectors as well.