Modern Project Management

(ISSN: 2317-3963)

Product Life Cycle Based Project Management Model

Haluk Altunel
SoftTech A.S., part-timefaculty at METUAncara Turkey


Every product has a life cycle. Just as living beings, it is born, it grows/changes, matures, loses ground and completes its life. The stages that define the product life in this way were put forth in The Product Life Cycle Theory. One or generally more projects and various operational works accompany the product throughout the product life. The expectations from the projects also vary with respect to the stage of the product. In this study, project, operational work and product are related as Product Life Cycle Based Project Management Model. In order to receive effective results from the projects that accompany the product, propositions are made on how to handle them. The propositions are tested with the outcomes of projects implemented in the software development sector.

Keywords: Product Life Cycle Based Project Management Model, Product Life Cycle, New Product Project (NPP), Product Uplift Project (PUP).



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