Are Project Management and Project Life Cycles Affected by Marketing and New Product Development?
Brian J. Galli
School of Computer Science, Innovation, & Management Engineering Long Island University Brookville, New York, USA United States
Mohamad Amin Kaviani
1. School of Industrial Engineering, South-Tehran branch, Islamic Azad University, Tehran, Iran. 2. Young Researchers and Elite Club, Shiraz branch, Islamic Azad University, Shiraz, Iran. Iran, Islamic Republic Of
Abstract
This study is intended to examine the relationship between marketing and new product development. It also assesses the negative effects and applications that the Marketing and NPD relationship have with regards to Project Management and Project Life Cycles. In order for companies to stay afloat in a technologically changing and increasingly competitive marketplace, they must readily update their products and services to meet customer needs and wants. It is crucial that these companies focus on product development methodologies that measure the success of a marketable project from creating the idea to launching the product in the market.
Keywords: Project Managemen.
