Modern Project Management

(ISSN: 2317-3963)

Audience analysis as organizational change agent: A project management methodology approach

Emre Ozmen
Nisantasi University Turkey


Survival is number one motive of companies today; therefore the majority of necessary changes and related projects within the organizations aim to secure this. However, failing to use a project management methodology may jeopardize an organization’s project management efforts and overall effectiveness, where number one reason of failures with implementing a project management methodology is related to change domain in different audience groups. This paper contributes to name the audience characteristics and relying strategies accordingly.

Keywords: C H A N G E, S T A K E H O L D E R M A N A G E M E N T, P R O JECT, M ET H O D O L O G Y, D EPL O Y M E N T.



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