MODERATING EFFECT OF MARKET TURBULENCE BETWEEN INFORMATION TECHNOLOGY GOVERNANCE AND STAKEHOLDER MANAGEMENT: EVIDENCE FROM IRAQI MULTINATIONAL FIRMS’ PERSPECTIVE
Information technology governance (ITG), which influences how firms develop and capture the value and outperform competitors such as stakeholders, is frequently regarded as a fundamental pillar of organizational success. Implementing ITG is one thing, but project managers must also assess the practicability of the undertaking. This article addresses this issue by describing how ITG and stakeholder management are linked in international IT project management. Therefore, this study aims to evaluate the association between ITG and SM, with market volatility (MT) as a moderator inside global IT projects. The self-administered survey questionnaire was used to collect data from managers of multinational IT organizations using a technique of easy sampling. The study utilized a quantitative methodology, a cross-sectional design, and the Partial Least Square-Structural Equation Modeling (PLS-SEM) analysis tool. The findings highlight the relationship between good ITG and stakeholder management strategies for the proactive management of international IT projects. The results suggested that IGT and MT significantly and positively affected SM. The indirect result demonstrated that MT moderates the interaction between IGT and SM considerably and favorably. Based on these findings, it is advised that in the future, project managers and other key project participants will need to employ a relationship management strategy to link ITG and stakeholder participation. In a practical sense, the study examined how ITG was implemented in several global IT projects under stakeholder management.