WHY ARE PROACTIVE EMPLOYEES ALWAYS CREATIVE? A PERSPECTIVE FROM THE DELAY OF GRATIFICATION
Scholars have long been interested in the relationship between proactive personality and employee creativity. However, the mechanism by which proactive personality contributes to creativity remains unclear. This study aims to investigate how employees with proactive personality are intrinsically motivated to enhance their level of creativity. The research is primarily grounded in selfdetermination theory. We hypothesised that the delay in gratification would serve as a mediator in the link between proactive personality and employee creativity. We also examine the moderating impact of psychological empowerment on the link between proactive personality and delay of gratification, as well as between proactive personality and creativity. It is evident that over the years, technological evolution has also generated significant impacts on the social and professional level of human beings (Rodrigues, L., Pereira, J., da Silva, A. F., & Ribeiro, H., 2023). A two-wave survey was conducted with a sample of companies located in separate cities and differing in ownership. The survey focused on new technology and innovation. The constructs’ reliability and validity were tested using SPSS and Amos software. The best factor model was determined, and regression analysis was conducted. Here are the results. There is a positive correlation between proactive personalities and employee creativity. There is a positive correlation between having a proactive personality and the ability to delay gratification. Delaying gratification and employee creativity both show a positive correlation. The positive relationship between proactive personality and employee creativity is mediated by a delay in gratification. Higher levels of psychological empowerment strengthen the positive correlation between proactive personality and delay of gratification about moderation effects. Conversely, lower levels of psychological empowerment weaken this correlation. The level of psychological empowerment has a significant impact on the relationship between proactive personality and employee creativity. When psychological empowerment is higher, the correlation between proactive personality and employee creativity becomes stronger, and vice versa.