ASSESSING THE INFLUENCE OF PROJECT BUDGET ALLOCATION STRATEGIES ON ACHIEVING SUPERIOR ESG PERFORMANCE OUTCOMES IN DIGITAL TRANSFORMATION PROJECTS WITHIN ENVIRONMENTALLY CONSCIOUS SECTORS
Abstract
This research aims to explore the existing relationship of project budget allocation strategies and ESG performance outcomes. This research also explores the impact of ESG performance outcomes on digital transformation projects sustainable performance management. Moreover, this research used environmentally conscious sectors as a moderating variable among the direct relationships of project budget allocation strategies and ESG performance outcomes. This research collected data from 329 managerial employees from the Chinese electronics industry. To achieve the aim of this research this study has employed the STATA software with SEM (structural equation modelling) approach. Findings of this research have shown a significant association between direct relationships of project budget allocation strategies, ESG performance outcomes, and digital transformation projects sustainable performance management. Moreover, findings also confirmed that the relationship between these variables is also moderated by environmentally conscious sectors. This study provides empirical evidence on the relationship between digital transformation and sustainability in the Chinese electronics industry. Organizational leaders and policymakers should include sustainability into strategic decision-making to boost resilience, competitiveness, and long-term value generation.