This study examines the impact of improving knowledge management processes in religious tourism, focusing on tourism enterprises in Karbala, Iraq. Specifically, it explores organisational knowledge management practices in relation to innovation in religious tourism services and the enhancement of organisational performance. Using the Knowledge Assessment Methodology for Processes (KAMP) and survey data collected from key tourism companies in Karbala, the research investigates three primary areas: the types of knowledge management practices adopted by these organisations for tourism development, the effects of these practices on the organisations and their employees, as well as on tourists, and the challenges faced by these organisations in implementing knowledge management practices. Additionally, the study seeks to establish the relationship between knowledge management and customer satisfaction and explores the potential of leveraging knowledge management to create a competitive advantage in religious tourism. Data collection involved the administration of surveys and interview questionnaires to selected tourism companies, providing valuable insights into knowledge management in this specific market segment. The findings reveal that, despite barriers to the adoption of knowledge management practices, their implementation can significantly enhance the quality of religious tourism services. The study concludes with recommendations for improving knowledge management practices in tourism enterprises to better address the evolving needs of religious tourism