MOTIVATION FACTORS AND THEIR IMPACT ON THE PERFORMANCE OF EMPLOYEES IN SMALL BUSINES

Abstract

Recent studies have demonstrated a direct correlation between employee motivation and business performance. Profitability and productivity are incredibly essential in the business world. It is necessary to identify motivational factors that enhance the performance of employees. The study employs the quantitative research technique. The majority of this study’s data was collected via a questionnaire. In addition, the research was conducted on small business entities in the Eastern Province of Saudi Arabia’s Al Hofuf region. One hundred forty-five employees from various business organizations, including manufacturers, merchants, and traders, were selected as samples. The designated sample of 145 employees is representative of the population as a whole. The data was gathered through a survey questionnaire that evaluated the effect of variables on employee performance. This study’s primary objective is to evaluate work motivation’s impact on employee performance in modest Saudi Arabian businesses. This study aims to identify the factors that influence employee motivation and the factors that are most essential to them.