ANALYSIS OF STRATEGIC FACTORS OF SMEs: TAKE GUANGDONG PROVINCE AS AN EXAMPLE

Abstract

The growth of small and medium-sized enterprises (SMEs) has been a significant factor in expanding the national economy. The study’s primary objective was to examine the impact of internal influencing factors, social relationship influencing factors, and external environment influencing factors on the business growth of small and medium-sized enterprises (SMEs). Entrepreneurs, administrators, and employees were surveyed for the study because they are the primary stakeholders of SMEs. The questionnaire was sent to 150 respondents. The respondents provided viable responses at a rate of 98.7%. Using SPSS, the gathered data was analyzed. The research findings supported the proposed hypothesis. This study employed statistical methods to examine the influence of internal, social, and external environments on the development of small and medium-sized enterprises (SMEs), using five influencers as independent variables and the business growth rate as the dependent variable. Using regression analysis, this study also developed an index system of strategic management influencing factors for SMEs. Provide a beneficial resource for small and medium-sized enterprises in implementing a strategy