INFLUENCE OF BIG DATA CAPABILITY AND ENTERPRISE DYNAMIC CAPABILITY ON ENTERPRISE PERFORMANCE: MEDIATING ROLE OF BUSINESS MODEL INNOVATION

Abstract

As computer technology and the Internet advance swiftly, organizations encounter continuous industrial change and increasing competitive pressure. This research investigates the link between enterprise performance and big data, as well as dynamic enterprise capabilities, highlighting the mediating role of business model innovation. This study focusses on agricultural and ancillary food processing as interconnected sectors of Heilongjiang’s provincial economy in China. The two sectors are now experiencing a substantial structural transformation driven by market instability and technological advancements. The research utilizes structural equation modelling (SEM) to evaluate the hypotheses and clarify the interconnections between big data capability, dynamic enterprise capability, business model innovation, and organizational success, utilizing data gathered from a survey conducted with operational businesses in the region. The objective of the research is to understand how companies in this sector use technology and strategic competencies to enhance their competitive advantage and adapt to rapidly changing conditions. The results demonstrate that business model innovation plays a crucial mediating role in the beneficial effects of big data capabilities and dynamic enterprise capabilities on organizational performance. The study highlights the significance of business model innovation in bolstering resilience and competitive advantage by connecting technology capabilities to enhanced performance. These results provide valuable guidance for enterprises seeking to use technological advancements and adaptable strategies to achieve superior growth in volatile markets.