ICD Project: in pursuit of guidelines to increase competitiveness in the Brazilian industry through innovative product design management

Authors

  • Maurício Moreira e Silva Bernardes Federal University of Rio Grande do Sul, Brazil Brazil
  • Geísa Gaiger Oliveira Federal University of Rio Grande do Sul, Brazil Brazil
  • Júlio van der Linden Federal University of Rio Grande do Sul, Brazil

Keywords:

innovation, competitiveness, design, benchmarking, indicator

Abstract

This article brings a strategy designed to set guidelines to increase competitiveness in the Brazilian industry. In order to achieve the proposed goal, this work has conducted the diagnosis of the design process in five companies that develop consumer goods. The diagnosis listed critical success factors for effective innovation management, which were essential for implementing mechanisms oriented to the development of innovative solutions for products and services. In addition, an indicator system was developed to assess the competitiveness of each company. To date, it was found that the required efforts to increase competitiveness through innovative product design management must have a well-defined strategy of integration between processes and intervening agents before the start of the project.

Author Biographies

  • Maurício Moreira e Silva Bernardes, Federal University of Rio Grande do Sul, Brazil Brazil

    Maurício Moreira e Silva Bernardes is associate professor at Federal University of Rio Grande do Sul (UFRGS), Brazil. He holds a bachelor’s degree in Civil Engineering with M.Sc. and Dr. in Construction Management and Postdoc in Design by the IIT Institute of Design/Chicago. His research areas include project and design management, design methods and product development process. He is the vice director of Product Development Center of the School of Engineering at UFRGS. He is also the project coordinator of the ICD Project that aims at enhancing the competitiveness of the Brazilian industry through the conception of innovative solutions and design management

  • Geísa Gaiger Oliveira, Federal University of Rio Grande do Sul, Brazil Brazil

    Geísa Gaiger de Oliveira is currently doing a doctorate in Design at Federal University of Rio Grande do Sul (UFRGS), Brazil, where she is assistant professor. She hold’s a bachelor’s degree in Civil Engineering with M.Sc. in Civil Construction. Her research interests aims at developing a benchmarking computational system in order to evaluate the levels of innovation, competitiveness and design of the Brazilian industry.

  • Júlio van der Linden, Federal University of Rio Grande do Sul, Brazil

    Júlio van der Linden is adjunct professor at Federal University of Rio Grande do Sul (Porto Alegre, Brazil) working with undergraduate and graduate design programs in the fields of Design Methodology, Design Theory and Human Factors. He has bachelor’s degree is in Product Design and, after working in different sectors, he got Master’s and Dr degree in Production Engineering. Nowadays, his research interests are related with two questions: “how product designers work in professional practice?” and “how can we improve micro and small enterprises’ competitiveness by means of innovation through design?”.

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Published

2022-05-20

Issue

Vol. 2 No. 3 (2015): The Journal of Modern Project Management

Section

Articles-JMPM

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Copyright (c) 2022 Maurício Moreira e Silva Bernardes, Geísa Gaiger Oliveira, Júlio van der Linden

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

ICD Project: in pursuit of guidelines to increase competitiveness in the Brazilian industry through innovative product design management. (2022). The Journal of Modern Project Management, 2(3). https://journalmodernpm.com/manuscript/index.php/jmpm/article/view/170

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