Engage Customers in Co-Creation is Critical for Projects Success

Authors

  • Renato Lopes da Costa ISCTE Business School Portugal
  • Leandro Ferreira Pereira ISCTE Business School Portugal
  • Alvaro Lopes Dias Universidade Lusófona de Humanidades e Tecnologias ISCTE - Instituto Universitário de Lisboa Portugal
  • Rui Alexandre Gonçalves ISCTE - Instituto Universitário de Lisboa Portugal

DOI:

https://doi.org/10.19255/JMPM02405

Keywords:

Customer engagement, customer co-creation, consultancy projects, projects success

Abstract

The consultancy projects are a must-have in a pandemic context. Companies need to change or convert their business model and reinvent themselves, otherwise they lose competitive advantages. These kinds of changes are structural in the core business and mostly in the value chain, so their success is critical for the business continuity and company existence. This research aims to understand the importance of including customers in the development of new methods and processes that lead to better solutions for problems detected and at what stages of development of a management consulting project should they intervention. Findings show that customers are an integral part of the operational solution and should, therefore, cooperate in all stages of the process, since the moment of needs assessment, until the implementation.

Author Biographies

  • Renato Lopes da Costa, ISCTE Business School Portugal

    Renato Lopes da Costa. PhD in General Management, Strategy and Business Development by ISCTE (Portugal) has articles published in several specialized journals in the East, the United States, Canada, Africa, South America and Portugal. He is currently a researcher and member of BRU-UNIDE and a professor at INDEG where he holds the post of director of the MScBA (Master in Business Administration) and guides students in the development of master's and PhD theses. Teaches business strategy modules in executive and post-graduate master's degrees. Since 2013 he has also accumulated teaching duties as an invited professor at the Military Academy where he teaches the Knowledge Management.

  • Leandro Ferreira Pereira, ISCTE Business School Portugal

    PhD in Project Management Professor at ISCTE Business School CEO of WINNING Scientific Management

  • Alvaro Lopes Dias, Universidade Lusófona de Humanidades e Tecnologias ISCTE - Instituto Universitário de Lisboa Portugal

    Álvaro Dias is Professor of Strategy at Instituto Superior de Gestão and ISCTE-IUL, both in Lisbon, Portugal. He got his PhD in Management from Universidad de Extremadura, Spain, after an MBA in International Business. Professor Dias has over 24 years of teaching experience. He has had several visiting positions in different countries and institutions including Brazil, Angola, Spain, Poland and Finland. He regularly teaches in English, Portuguese, and Spanish at undergraduate, master and doctorate levels, as well as in executive programs. Professor Dias has produced extensive research in the field of Tourism and Management, including books, book chapters, papers in scientific journals and conference proceedings, case studies, and working papers.

  • Rui Alexandre Gonçalves, ISCTE - Instituto Universitário de Lisboa Portugal

    Rui Gonçalves holds a PhD in Management from Instituto Superior de Economia e Gestão, with research in information systems for operational risk management, a Master in Statistics and Information Management from NOVA Information Management School (NOVA IMS), with research in the area of Intelligent Agents, and a degree in Business Management from the International University. He is currently a Guest Assistant Professor at NOVA IMS and works as Manager in the Business Expertise division at SAS Portugal. In recent years, he has coordinated the areas of Operational Risk, Compliance, Fraud, Audit and Money Laundering.

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Published

2022-05-20

Issue

Vol. 8 No. 2 (2020): The Journal of Modern Project Management

Section

Articles-JMPM

License

Copyright (c) 2022 Renato Lopes da Costa, Leandro Ferreira Pereira, Alvaro Lopes Dias, Rui Alexandre Gonçalves

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

Engage Customers in Co-Creation is Critical for Projects Success. (2022). The Journal of Modern Project Management, 8(2). https://doi.org/10.19255/JMPM02405

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