EXAMINING THE RELATIONSHIP BETWEEN MANAGERIAL AND MARKETING RISKS FACING SMALL AND MEDIUM-SIZED TRAVEL AGENCIES IN SAUDI ARABIA

Authors

  • Tamer Hamdy Ayad Department of Management, College of Business Administration, King Faisal University, 380 Al-Ahsaa, Saudi Arabia &Tourism Studies Department, Faculty of Tourism and Hotels, Suez Canal University, 41522 Ismailia, Egypt.
  • Shaymaa Abdul-Wahab El-Sisic Faculty of Tourism and Hotel Management, Helwan University, Cairo, Egypt
  • Jermien Hussien Abdelkafy Faculty of Tourism and Hotel Management, Helwan University, Cairo, Egypt
  • Dalia Soliman Faculty of Tourism and Hotel Management, Helwan University, Cairo, Egypt
  • Muhammad Awais Bhatti Department of Management, College of Business Administration, King Faisal University, 380 Al-Ahsaa, Saudi Arabia
  • Mohamed A. Moustafa Department of Management, College of Business Administration, King Faisal University, 380 Al-Ahsaa, Saudi Arabia & Tourism Studies Department, Faculty of Tourism and Hotel, Suez Canal University, 41522 Ismailia, Egypt.

Keywords:

Managerial Risks, Marketing Risks, Small and Medium-sized Travel Agencies (SMTAs), Structural Equation Modeling (SEM)

Abstract

The tourism industry faces many risks, which pose a threat, especially for small and medium-sized travel agencies (SMTAs) with limited resources and simple capabilities. Managerial and marketing risks facing SMTAs have been discussed in some studies, but the relationship between these two types of risks in SMTAs has not been addressed before. This study investigates managerial and marketing risks facing SMTAs in Saudi Arabia and examines the relationship between both variables. For this purpose, data were collected from 379 Managers in SMTAs in Saudi Arabia. Using structural equation modeling with Amos, results showed a significant positive relationship between managerial and marketing risks facing SMTAs. The conclusions of this article can assist policymakers, decision-makers, planners, and marketers in formulating effective tourist strategies to face the administrative and marketing risks facing small and medium-sized travel agencies, prevent these companies from achieving their goals and be a good supporter of national economies.

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Published

2022-09-15

How to Cite

Tamer Hamdy Ayad, Shaymaa Abdul-Wahab El-Sisic, Jermien Hussien Abdelkafy, Dalia Soliman, Muhammad Awais Bhatti, & Mohamed A. Moustafa. (2022). EXAMINING THE RELATIONSHIP BETWEEN MANAGERIAL AND MARKETING RISKS FACING SMALL AND MEDIUM-SIZED TRAVEL AGENCIES IN SAUDI ARABIA. The Journal of Modern Project Management, 10(2), 58–69. Retrieved from https://journalmodernpm.com/manuscript/index.php/jmpm/article/view/505

Issue

Vol. 10 No. 2 (2022): The Journal of Modern Project Management

Section

Articles-JMPM

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