Managing Co-Creation Projects: The Service-Oriented Perspective

Authors

  • Thang Le Dinh Université du Québec à Trois-Rivières Canada
  • Manh Chien Vu huong Mai University Viet Nam
  • Ayi Gavriel Ayayi Université du Quebec à Trois Rivières
  • Théophile Serge Nomo Université du Québec à Trois-Rivières

Keywords:

Living Lab, Project Management, Co-creation Process, Service-oriented Perspective

Abstract

The paper examines the value co-creation process within project-based service environments that perform complex and different service-oriented projects. An approach is proposed based on the service-oriented perspective to reconcile project management and the co-creation process and to drive the partnership to its full potential and mutual success in project-based service environments. To validate the framework, we resort to a Living Lab for supporting digital marketing transformation. The results show that service organizations can better exploit their organizational capabilities and thus enhance their performance by integrating project management, co-creation processes and service-oriented frameworks.

Author Biographies

  • Thang Le Dinh, Université du Québec à Trois-Rivières Canada

    Dr. Thang Le Dinh is associate professor in Information Systems at the Université du Québec à Trois-Rivières, Canada. He is also visiting research scientist at Adobe Research and co-director of the LARIDEPED laboratory (larideped.org), whose purpose is to promote business development in the digital age. His primary research interest focuses primarily on Service modeling, Knowledge management, Enterprise systems, E-collaboration, Project management and smart services. His recent publications are in the Journal of e-collaboration, International Journal of Innovation in the Digital Economy, Journal of International Entrepreneurship, Interactive Technology and Smart Education, International Journal of Services Sciences, and International Journal of Service Science, Management, Engineering, and Technology.

  • Manh Chien Vu, huong Mai University Viet Nam

    Dr Manh Chiên Vu is presently Associate Professor of Finance and Accounting at Thuong Mai University, Vietnam, visiting researcher at the Université du Quebec à Trois Rivières. Prof. Manh Chiên Vu current research interests are in Corporate Finance, Financial and Managerial Accounting, Knowledge Management, Intelligence Competitive and Business Analytics. His recent publications are in Applied Economics Letters, Research in International Business and Finance, International Review of Management, Business Research, Advanced in Social Sciences Research Journal.

  • Ayi Gavriel Ayayi, Université du Quebec à Trois Rivières

    Dr Ayi Gavriel Ayayi is presently Associate Professor of Financial Economics, the chair of the department of Finance and Economics and Director of the DESS in Finance at the Université du Quebec à Trois Rivières. Prof. Ayayi current research interests are in Entrepreneurial Finance, Microfinance, Venture Capital/Private Equity and initial public offerings. .He has extensively published in leading academic journals in research files. His recent publications are in the Journal of Small Business Management, Economic Transition, Quality & Quantity and Journal of International Development.

  • Théophile Serge Nomo, Université du Québec à Trois-Rivières

    Dr. Théophile Serge Nomo is currently Associate Professor of Corporate Finance, Founder and Co-Chair of the Business Development Laboratory in Developing Countries (Larideped.org) at the Université du Québec à Trois-Rivières. He has been for the last 6 years director of MBA and M. Sc programs. The current research interests of Prof. Nomo are in Entrepreneurial Finance, Venture Capital / Private Equity, Financial Accounting, Performance and Risk Management. He is currently Director of the Diagnosis and Restructuring Program for Manufacturing SMEs in Cameroon. His recent publications are published in the Canadian International Journal of Social Sciences and Education, Transnational Corporations Review, Venture Capital: An International Journal on Entrepreneurial Finance.

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Published

2022-05-20

Issue

Vol. 5 No. 3 (2018): The Journal of Modern Project Management

Section

Articles-JMPM

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Copyright (c) 2022 Thang Le Dinh, Manh Chien Vu, Ayi Gavriel Ayayi, Théophile Serge Nomo

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

Managing Co-Creation Projects: The Service-Oriented Perspective. (2022). The Journal of Modern Project Management, 5(3). https://journalmodernpm.com/manuscript/index.php/jmpm/article/view/JMPM01512

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